IT STARTS WITH DENIM
IT STARTS WITH DENIM
IT STARTS WITH DENIM
IT STARTS WITH DENIM
IT STARTS WITH DENIM IT STARTS WITH DENIM IT STARTS WITH DENIM IT STARTS WITH DENIM
A great outfit starts with great denim. The right pair of jeans is the foundation of any wardrobe, making it easy to build looks you’ll wear everyday. This campaign showcases must-have denim fits alongside key seasonal pieces - from checked cardigans to versatile layers, designed to see you through Autumn and Winter.
Inspiration
Perspective within the imagery was used as the main idea throughout the campaign, enabling both a variety of denim fits to be shown, as well as key outfit combinations. A textured backdrop was selected to compliment the season’s clothing palette, adding depth to the imagery while enhancing the overall aesthetic and maintaining focus on the product.
CREATIVES
The first visual uses perspective-led art direction to showcase the range of denim fits while styling each jean with key pieces.
The second visual takes a more graphic approach, highlighting the key items to pair with your choice of jean for a complete look.
